When you go out to buy a sparkling diamond, you must consider 4Cs of diamonds - Cut, Color, Clarity and Carat weight, as a base for your buying decision. These 4Cs will help you to choose the best diamonds on the same criteria on which jewelers use to select them. To learn more, schedule a free consultation.

Buying a perfect jewelry requires knowledge about Diamonds, Gemstone, Precious Metals and Settings & Finishing. Keep below points in mind while selecting jewelry for yourself or for your loved ones:

Whenever you buy jewelry for your loved ones, always keep their personality and preferences in mind.

When you decide to buy diamond or gemstone jewelry then you should always evaluate stones on 4Cs criteria.

You should ensure that stones of your jewelry are properly polished and with perfect symmetry.

You must ensure that there are no visible blemishes or imperfections on the diamonds, gemstones and on the metal.

You should also check to make certain that fasteners, clasps and catches work properly and are secure.

Beware of jewelry store lighting which usually consists of quartz or halogen bulbs.

When buying gold jewelry, it is advisable to go for either 14 karat or 18 karat gold jewelry. You should never buy 24 karat gold jewelry because it is too soft, less durable and more expensive. You should also avoid buying less than 10 karat gold jewelry, as it appears dull.

While buying jewelry, you should not be in hurry or in pressure. You should buy it at your convenience and at your own pace. To learn more, schedule a free consultation.

When purchasing jewelry from a local jeweler, you can be sure that you are getting the true value for your money. Local jewelers provide you more personalized services because they intend to build a legacy of integrity & trust with their customers. Since local jewelers intend to build personal relations with their customers, they care enough to deal with only certified & best quality diamonds & jewelry. A local jeweler can better understand your taste & style and keep it in mind when he goes on buying trips. Also, you can expect honest professional advice and satisfactory attention combined with before and after sale services only from a local jeweler.